Isaac Okoro: Becoming a Frontman and Part Owner of Holo

Cleveland Cavaliers forward Isaac Okoro is expanding really fast and thriving at it, both with his team role scores on the the rim and away from the court by adding mega franchise gigs.

The 6 feet 5 inch tall first-round pick out of Auburn in 2020 who’s currently in his fourth NBA season, recently partnered with HOLO in an equity deal to release a signature sneaker called the IO:01 and an accompanying apparel line to keep building his legacy on and off the court, and the most significant and exciting part is that he is co-owner of this company.

Isaac Okoro training- Source: Cleveland Cavaliers

HOLO as the makers of the exclusive IO:01 shoe line launched shop back in 2020 and the brand aims to create sustainable and attainable sneakers. The footwear brand says it understands that cheaper performance shoes used to be more frequent back in the days but nowadays have become rare, and one if its primary goals is to make great shoes that don’t break the bank.

According to Okoro he initially heard about HOLO in late October 2023 through his agent and got more intrigued as he kept on researching the company before flying out to Portland, Oregon, to meet with the HOLO team to learn about their backgrounds. The Michigan-based company is a known brand for its affordable yet stylish outdoor footwear, but the more Okoro learned about the company and their story, the more he felt eager to work with them based on the underdog connection they shared.
Okoro discovered he and the brand all shared similar upbringings, which easily led both parties to an easy agreement when the footwear company brought a deal to the table.

Holo Footwear- Source: Isaac Okoro Instagram

This HOLO shoe deal with Isaac Okoro is a simple example of like-minded brands coming together for a common goal— two underdog stories sharpening similar mentalities to choose a side abd tgen get into business together. Okoro shared with that it was HOLO, not Nike, Adidas or Under Armor that wanted to work with him, and it made him feel wanted and appreciated.

“I wanted to be a part of a company that wants me,” Okoro said. “[HOLO] told me that from the beginning.” He was also encouraged by the idea of building something from scratch. “You have to start at the bottom to get to the top,” he said. “Me and HOLO, like we both started at the bottom. [They] saw me. The process, and us building this together, is going to be

Isaac Okoro Cleveland Cavaliers- Source: Isaac Okoro Instagram

Okoro participates in everything as part of HOLO Footwear’s priority in this particular basketball franchise. From shoe design and testing to social media marketing for the newly yet-to-be-released sneakers. It’s a two-way working relationship between him and the company’s founders, Rommel Vega and Yuri Rodriguez.

Isaac Okoro X Holo Footwear- Source: Holo Instagram

“We live in such a different world. I don’t know that shoes have to be sold for $35, but they don’t have to be sold for $200 to make a living. We swung the pendulum from one direction or another,” Vega said. He believes there’s a market for an inexpensive basketball sneaker with the requisite tech to compete with the traditional powerhouses.

Daveed Cohen and Adie von Gontard of Young Money APAA Sports as well as Omar Cooper of LifeStyle Sports Agency of negotiated the deal.

The agreement with HOLO was reportedly arranged by Omar Cooper of LifeStyle Sports Agency and Okoro’s representation at Young Money APAA Sports. Apart from the stock, Okoro is expected to get “a multi-million dollar base compensation and royalties on each shoe that is sold that is part of his signature line.”

Okoro will also receive a multi-million dollar base compensation and royalties on each shoe that is sold that is part of his signature line along with his stake in the company.
HOLO enters the sneaker space with the likes of heavy hitters Nike, Jordan, and Adidas as their competitors which requires having to work hard to stay relevant.

Holo- Source: Instagram

A player in the NBA signing an endorsement contract offers Holo Footwear Inc. impetus to enter the profitable athletic shoe industry.

The introduction of Isaac Okoro’s signature IO:01 HOLO sneakers is nothing short of a game-changer in every sense of the word especially in a world where price tag often dictates perception.

HOLO looks set to challenge certain status quos with a fresh perspective.
In a market saturated with extremes, the HOLO IO:01 stands as an epitome of innovation and accessibility, representing a new era where inexpensive basketball sneakers boast the same design power and performance capabilities as their premium counterparts. With the IO:01, Isaac Okoro and HOLO Footwear redefine the game, proving that style, technology, and affordability can coexist harmoniously, ushering in a new era of footwear for all.

We can now see the first glimpse of the two colorways that Okoro will be playing in during the Eastern Conference Playoffs. The “Frozen Blue” hue offers an icy take on the hoop shoe, while the “Verde Mantis” shade has an eye-catching green colorway.

To the dismay of sportsmen and enthusiasts, the sneakers are not yet accessible to the general public. In the sneaker community, FOMO (fear of missing out) is very prevalent, but HOLO is taking its time releasing Okoro’s signature line at the ideal moment.

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